MoonShot brandy bottle on a weathered wooden table, backlit by low sun through the trees

02 / 07 · Brand & packaging concept

MoonShot

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A packaging direction for a handcrafted aged brandy, explored in Midjourney and Firefly.

MoonShot is a fictional brand, a handcrafted aged brandy positioned as a premium gift. The system covers the whole unboxing moment, glass bottle, cork closure, wax seal and a fitted leather carry case with tooled hardware, built to signal heritage and craft at a glance, and carries through to brand guidelines, a technical sheet for the case and a print ad.

It was a fast concept-to-visual exercise, Midjourney for form and material and Firefly for compositing, so it reads as a packaging direction rather than a render-accurate product shot. The bottle on the turntable was built in 3D afterwards, from these images.

Context
Concept · fictional brand
Tools
Midjourney · Adobe Firefly
Renders
8
Behance
Behance ↗

The turntable needs WebGL.

Turntable

Drag to turn it. The bottle only ever existed as generated images, so it was built in 3D from them: the apothecary glass and its carved wooden cork, shown here in chalk.

MoonShot bottle beside its open leather carry case on white
A gloved hand carrying the tooled leather MoonShot case by its strap, in snow
Exploded view of the MoonShot packaging: cork, bottle, label and the leather case pieces in mid-air
The MoonShot case taken apart in a flat lay: tooled body leather, padding, cap parts, brass hardware, thread, bottle and cork
Technical dimension sheet for the leather bottle case: elevations, section, flat patterns and hardware
MoonShot brand specification: typography and colour palette beside the bottle
Stop the Spill poster: the bottle pouring out beside bold black type
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