
02 / 07 · Brand & packaging concept
MoonShot
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A packaging direction for a handcrafted aged brandy, explored in Midjourney and Firefly.
MoonShot is a fictional brand, a handcrafted aged brandy positioned as a premium gift. The system covers the whole unboxing moment, glass bottle, cork closure, wax seal and a fitted leather carry case with tooled hardware, built to signal heritage and craft at a glance, and carries through to brand guidelines, a technical sheet for the case and a print ad.
It was a fast concept-to-visual exercise, Midjourney for form and material and Firefly for compositing, so it reads as a packaging direction rather than a render-accurate product shot. The bottle on the turntable was built in 3D afterwards, from these images.
The turntable needs WebGL.
Turntable
Drag to turn it. The bottle only ever existed as generated images, so it was built in 3D from them: the apothecary glass and its carved wooden cork, shown here in chalk.







